With a growing number of marketing options available, whether for a company or product, it can be an overwhelming process figuring out what’s legitimate. Enter Newswatch TV, the go-to source for all news pertaining to consumer, technology, travel, health, and entertainment. Not only is it a show that airs on national networks across the United States, they also have an extensive social media presence. Their reviews and distribution reach over 95 million households across the country, with all production done in-house.
According to WeeklyOpinion.com’s criteria, Newswatch TV received a 9.6 rating out of 10. Categories included Production Quality, Very Small Budgets, Comparative Value, Marketing ROI, Success for Clients and Pricing. They received five stars in all categories except Very Small Budgets, where they received four stars, the reason “for extremely small companies, anything over a few hundred dollars might be out of their range.”
The show is hosted by Susan Bridges, Andrew Tropeano, and Michelle Ison. They spend the time discussing different consumer products or service reviews, and the different segments usually last between one-two minutes. In addition, some remote interviews are done with people throughout the country, covering a range of topics. Sometimes a celebrity will join in on the discussion if they have a personal connection to the subject. Airing back in 1990, the primary focus was on financial issues, later expanding it’s topics morphing the show into one that covers materials that are of interest to the public.
Including both editorial and paid segments, companies are able to market and promote themselves after an approval process. They have featured popular companies on the show including Panasonic, Audi and Google, and have also hosted celebrity guests such as Mila Kunis, Denzel Washington and and Vin Diesel. Newswatch TV has won many awards including Videographer, Telly and Marcom awards.