In 2015, Lori Senecal joined Global CP+B as the chief executive officer. She manages the firm’s international development strategy and relationships of its eight regional global offices. According to the PR News, the main reason she made CEO for the company is her quick adaptation of technology and invention. While delivering her acceptance speech, Lori stated that it was a great honor to join Chuck Porter and his team at CP+B. Chuck Porter revealed that Lori is a long time enthusiast of the firm. He is confident that her understanding and love for its operations will increase productivity and improve management. Chuck also stated that Lori’s team up with Steve Erich, Andrew Keller, and Richard Pinder was complimentary to the overall creativity of the team.
Lori earned her degree in commerce from McGill University and immediately began her entrepreneurial journey after graduating. Her first firm, TAG Ideation, started operating in February 2003 in the New York City Area. In 2006, Lori became a global chief innovation officer of McCann World group and served for one year and six months. During her tenure, she earned a promotion to the firm’s president. In 2009, Lori started Kirshenbaum Bond Senecal and Partners and served as the president and chief executive officer. Immediately after earning a promotion at the company as global executive chairman in September 2014, Lori became president and chief executive officer of MDC Partners until March 2015. See, http://www1.salary.com/Lori-Senecal-Salary-Bonus-Stock-Options-for-MDC-PARTNERS-INC.html.
In her current work, Lori has spearheaded cultural transformation and business growth at the workplace. The office has adopted a modern and cooperative spirit that maintains a strong local and international presence. CP+B received recognition from Advertising Age in 2016 as one of the creative innovators of the year. Lori received an award from the same platform, naming her as one of the agency executives to keep an eye on in 2016. Her other previous awards include Crain’s award while she worked for kbs+. Through her creativity, the firm received an award that recognized it as one of the best places to work in New York City. Kbs+ also earned a spot on the Standout Agencies list of Advertising Age for three years consecutively. Lori became one of the women to watch in 2014 according to Advertising Age’s survey. In 2013, she received an award from AWNY Game Changer Awards which honored her with a Quantum Leap Award for her impeccable inventions and leadership skills. Lori is a board member of the Ad Council of members.
Check out her Twitter page for more information.