In 1980, the Traffic Group was founded by a former sports broadcaster who transformed into a businessman and an entrepreneur. Jose Hawilla, after establishing the Traffic Group, hoped that more people would develop an interest in watching different sports events, both locally and internationally. The Traffic Group is responsible for promoting local and international sporting events, and they have been one of the major partners of the Olympics and the World Cup which were held in Brazil back in 2016 and 2014, respectively. The multinational sports marketing conglomerate quickly became one of the most successful sports marketing firms in the history of Brazil. The brilliant business method that Jose Hawilla is proven to be effective, as the Traffic Group is now experiencing the fruits of his labor. The Traffic Group has acquired several smaller firms and companies which are operating in the same industry. Jose Hawilla wanted to make a monopoly of the sports marketing sector, which is why he is on the move to include all of their competitors into their business. The sporting events being held in Brazil has permissions from several broadcasting networks. It is essential so that the event can be broadcasted on TV. Jose Hawilla, on the other hand, has partnered with some of the most popular TV Stations in Latin America to promote the events and to gain more viewership for profit. Check out Wikipedia to see more.
The company has more than 40 years of history. The Traffic Group, since 1999, has acquired some smaller companies. It includes The Hicks, Muse, Tate & Furst Incorporated, and they have also purchased 49% of Mercosur by buying their shares. Jose Hawilla would not stop from purchasing just their rivals; he would also purchase some TV networks to promote the games. Through his effort, more people have become aware of the games being held in Brazil, and more people have paid their tickets to visit the country and experience the events itself. Visit traffic for more.
The efforts of Hawilla to promote sports in his home country were proven to be successful. Today, most Brazilians would love to watch a sporting event taking place in Brazil because of excessive marketing.