Justin Brown grew his Austin, Texas modeling agency, Wilhelmina Austin from a smaller one into a much larger one with a market redefining merger. The merger consisted of Brown joining forces with another regional agency, Heyman Talent-South. Now, the two are simply known as, The Brown Agency. Brown is a great example of someone with a distinctive vision for growth and market saturation. He knew the most important aspect of any expansion efforts would come to fruition with a broader division.
Now, the Brown Agency is in position to grow into a national modeling brand. Justin Brown serves as CEO and with the merger the founder of Heyman Talent-South, Michael B. Bonnée became head of the theatrical division. Both Bonnée and Brown are excited to explore the future now that they’ve become the only full service, modeling and talent agency in the region. With that being said, the Brown Agency is focusing on expanding into nationwide markets.
To be successful as a modeling agency means having a unique perspective to uncover what type of talent is most likely to get the top bookings. Justin Brown knows a thing a two about working as a model. He actually worked his way through college by doing various gigs around town. Brown said that he figured why work for $6 an hour, when he could model jeans and make a $100 an hour. That’s an example of the kind of forward thinking that lead him to open his own agency in 2010.
The Brown Agency is the best of both former separate entities. With the merger, there are now a total of 450 models in the talent pool. The Brown Agency can offer talent anywhere in the country. This is important to Brown because back in his day, he learned that if you had connections, models could land more lucrative opportunities in the New York, Washington, DC and California markets. Instead of contending with each other, now Brown and Bonnée have less competitors in the area. Because there are only 2-3 agencies that are larger than the Brown Agency is in Austin.
Justin Brown studied business management in college and he worked placing and developing talent, prior to starting the Wilhelmina Austin agency. The most challenging thing Brown encountered was not being big enough to compete with the talent in the larger markets. He said, “Austin is very proud. We do things our own way. What I was trying to do is take it to a big-market level.” Well, now as the Brown Agency he doesn’t have to worry about that anymore. The agency develops modeling talent for fashion, commercial, theatrical film, and print. They represent men, women and children.
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