It’s a New Model of Fast Food at Sweetgreen

Most legacy restaurants companies are looking up to Sweetgreen – a high-end salad chain restaurants. The restaurant has attracted the interests of many big-name investors like Steve Case, Daniel Boulud, and Danny Meyer. Learn more:  http://www.psfk.com/2016/04/psfk-2016-how-sweetgreen-brought-healthy-and-delicious-to-the-busy-psfk-2016.html

 

Sweetgreen is doing everything right regarding food. They are popular for providing healthy, local and organic options. Every day, diners flock at the restaurant’s 40 locations in long queues.

 

According to Nathaniel Ru, a co- CEO, the vision of the restaurant is to create a brand with an impact on the society. They want to provide their customers with better, healthy food. With that said, the provision of quality food is not the only factor that makes Sweetgreen successful.

 

The three Sweetgreen’s co-CEOs, who were also former classmates at Georgetown University, are tech pioneers. 30% of Sweetgreen transactions are done via their mobile app and website. The company is big on employing technology to boost their business processes. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

 

Another interesting factor about the restaurant is they don’t have a centralized corporate headquarters system. The company leaders believe in decentralizing the headcount.

 

Ru and his co-CEOs were not only college classmates; all their parents were entrepreneurs. The idea for the restaurant business was born when they observed that the Georgetown area did not have healthy eating places. They opened a restaurant in 2007 after college and knew it would succeed when it made it through the first winter break when students were away on vacation.

 

In a recent interview, Nathaniel revealed that he would read more books if he were to go back to his twenties. When it was time to scale the business, the trio knew they needed help. This meant allowing someone else to perform some of the roles they used to play singlehandedly. Letting go of their tasks was the hardest part of managing the company, according to Nathaniel.

 

The one leader Mr. Ru looks up to is the CEO of Under Armour – Kevin Plank. He admires what his company stands for.

 

 

 

About Nathaniel Ru

Nathaniel is a graduate of Georgetown University with a degree in Finance. Together with his two classmates, he started Sweetgreen, a prosperous restaurant operating in over 27 locations in the U.S.

 

In 2010, Nathaniel and his co-CEOs partnered again and started sweet life, a festival that grew to become the largest food and music event. It attracts more than 20,000 people and features high profile musicians, chefs, farmers and local Purveyors.

 

Like Sweetgreen, sweet life advocates for the health and well-being of the community. The event receives positive reviews from its attendees.

 

 

 

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