Fabletics in the Early Growth Stage

Fabletics is a brand of athletic clothing that is getting a lot of attention. It is becoming one of the brands that people are talking about on a regular basis through social media. There is no mistake that this brand is moving in the right direction because it speaks to those that are trying to enhance their wardrobe with stylish clothes. Amazon is a leader in the industry, but Fabletics is definitely going to make consumers thinking differently about Amazon.

 

Fabletics is growing in a major way and there are close to 100 stores that will come into place in the next five years. This is a very big deal for Kate Hudson and co-founders DOn Ressler and Adam Goldenberg. It is such a big thing for this trio because it takes the business model that was started by JustFab and it brings it to more physical store locations. Fabletics is always been a company that thrives online, but there are a few physical stores. For Kate Hudson to engage in the opening of so many stores and such a short time proves that she is planning to take the brand offline in a major way.

 

Fabletics will inevitably have to open more stores in order to compete with a company like Amazon. This is the leader in e-commerce, and clothing is another area that this company has been able to build an audience for.

 

Fabletics is really a company that is bound to grow more because there is the company spreading through brick-and-mortar stores. It is not often that people hear of athletic clothing companies that provide clothing for women that is both stylish and athletic. For the longest time athletic clothing was available for women, but there was no real effort to bring style into the equation until Kate Hudson came along. She is the one that also added an extra dimension of comfort with style and athleticism. It shows that she was forward-thinking when it came to building a brand that would compete with Amazon.

 

This company is still in the early growth stage, but it definitely has a lot of opportunities to gain more fans. People that have been buying clothes from Amazon are soon going to discover that Kate Hudson has more variety with Fabletics than just about any other brand. This is what she has created when she decided to build her brand online.

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